HobbyScool Part-Time Passion Club
Turn Your Hobby Into a Profitable Side Business—Without Quitting Your Day Job
Learn how to turn your hobby into income by teaching what you know—no extra hours required. Just 5 focused hours a week is all it takes.
No inventory. No shipping. No craft fairs. Just smart, simple strategies to teach and share what you love—digitally.
You’ve spent years perfecting your craft
But right now, all that skill is sitting idle—when it could be generating income and helping others while you sleep.
The challenge? Time.
Between your job, family, and daily life, building a business can feel impossible. This course was designed with that reality in mind.
But what if you could build a profitable side business around your hobby with just 5 hours per week?
No inventory. No shipping. No craft fairs. Just your knowledge, packaged into digital products and beginner-friendly lessons that work for you 24/7.
The HobbyScool Part-Time Passion Club (now a self-paced course) gives you a complete roadmap for turning your hobby expertise into a thriving part-time business.
Inside, you’ll learn how to:
Package your knowledge into courses and digital products
Build an audience who wants to learn from you
Set up beginner-friendly systems that sell while you sleep
Picture Your Hobby Business Unfolding Like This...
- Teaching eager students who value your expertise
- Selling digital products that make money while you sleep
- Building a business that fits around your schedule
- Sharing your passion without the physical product headaches
What You’ll Learn Inside the Course
(Self-Paced. Lifetime Access.)
Inside the Part-Time Passion Club (now a self-paced course), you’ll follow a clear, step-by-step pathway that shows you how to turn your hobby into a digital product business.
Here are just a few of the lessons in the program so you can learn at your own pace.
HOW TO EARN $1K/MONTH TEACHING YOUR CRAFT IN FIVE HOURS PER WEEK
Earn $1K/Month Teaching Your Craft Using a 4-Step Framework & Simple Pricing Strategy (to turn your passion into steady income)
FINDING YOUR SWEET SPOT & IDENTIFYING YOUR IDEAL CUSTOMER
Find Your Sweet Spot & Identify Your Ideal Customer with Simple Market Research (to build a business you love with ease)
EMAIL LIST LAUNCH BLUEPRINT: FROM ZERO TO FIRST 100 SUBSCRIBERS
Set Up Your Email List with Kit’s Free Plan (to grow up to 10,000 subscribers and automate your marketing)
SETTING UP YOUR HOME BASE: SOCIAL MEDIA & WEBSITE
Set Up Your Digital Home Base with Social Media & a Simple Website (to grow your online presence with confidence)
CREATE YOUR IRRESISTIBLE LEAD MAGNET (WITH AI ASSISTANCE)
Learn what makes a lead magnet truly irresistible, choose the perfect format for your audience, and set up a nurturing system that turns leads into future buyers.
FAST-TRACK YOUR LIST GROWTH WITH FREEBIE COLLABS, BUNDLES & SUMMITS
Grow your email list the smart way—by borrowing aligned audiences.
CREATE YOUR FIRST DIGITAL PRODUCT (SELF-PACED PROJECT)
Follow a step-by-step recorded session to build your first digital product, whether it's a mini-course, a template pack, or a simple guide — with templates and examples included.
SIMPLE SALES PAGES THAT CONVERT (EVEN IF YOU'RE NOT A COPYWRITER)
Write your sales page quickly and confidently using proven plug-and-play templates. No tech headaches, no marketing jargon — just a page that sells.
BUILD YOUR MINI MARKETING FUNNEL
Create a simple, automated system to guide new subscribers toward purchasing your digital product. Welcome sequences and sales emails made easy!
CREATE A QUICK HOLIDAY OFFER TO BOOST SALES
Launch a fun, holiday-themed digital product or workshop to tap into seasonal buying energy — without needing to create something complicated.
BEHIND THE SCENES: HOW I USE AI TO SAVE HOURS EACH WEEK
Ever wonder what AI actually looks like inside a real business, not just another ChatGPT demo?
In this behind-the-scenes session, I’ll walk you through the exact tools I use across my brands.
2026 PLANNING WORKSHOP: YOUR PART-TIME PROFIT PLAN
Map out your next digital products, set realistic goals for the year ahead, and create a 90-day action plan so you can hit the ground running in January.
The HobbyScool Part-Time Passion Club gives you a complete, step-by-step roadmap to turn your hobby expertise into a profitable side business—by teaching what you love.
Your Complete System to Turn Hobby Skills Into Profitable Digital Products
Expert-Guided Framework
- Learn how to package your knowledge into simple, profitable digital products
- Follow clear, step-by-step lessons for creating your first digital offer
- Understand beginner-friendly pricing strategies
- Learn proven methods for teaching your craft effectively
Time-Saving Systems
- Discover simple tools and templates to speed up your creation process
- Follow guided tutorials to set up basic systems that can sell for you
- Learn which platforms matter most when you’re starting
- Build routines that fit your real life and help you make consistent progress
Growth & Marketing Strategies
- Learn how to attract an engaged audience who wants to learn from you
- Understand what makes people buy and how to communicate clearly
- Follow plug-and-play content strategies to promote your offers
- Discover how to scale your income without adding extra hours
HERE'S WHAT'S INCLUDED...
Private Podcast: Learn on the Go (Value: $97)
Get lifetime access to the complete archive of previously recorded private podcast episodes. These short, practical audio lessons cover topics like pricing, product creation, content planning, and simple marketing.
You’ll be able to:
• Learn on the go
• Get quick explanations of common hobby-business questions
• Understand real-world examples and scenarios
Find Your Perfect Growth Partner—Fast ($499 Value)
Grow your audience faster with the help of aligned creators.
This powerful tool connects you with other hobbyists, makers, and digital product creators who want to collaborate, share audiences, and support each other’s growth.
Inside the Collaboration App, you can:
• Find creators with similar niches or audiences
• Set up simple list-building swaps or cross-promotions
• Use plug-and-play promotion templates to save time
• Build your email list without relying on social media
This bonus gives you access to one of the easiest ways to grow your audience as a new creator.
On-Demand Training Vault: Start Earning Faster (Value: $499)
Anside the course, you’ll get instant access to a collection of practical, step-by-step trainings that walk you through the core skills of building a hobby-based digital product business. Each session is designed to help you take action without overwhelm.
You’ll learn from lessons on topics such as:
• Legal Essentials for Craft Teachers with attorney Liz Stapleton
Understand LLC basics, website requirements, and how to use AI responsibly.
• Content Strategy That Sells
Learn simple ways to create magnetic content even if you’re short on time.
• Digital Product Creation & Automation
Discover how to build a product once and set up basic systems to deliver it automatically.
• Smart Shopify Theme Selection
Get tips for choosing a simple, beginner-friendly theme for digital products.
All trainings are self-paced and ready for you to start whenever you are.
Your Expert Guide: Dr. Destini Copp
Dr. Destini Copp is a marketing expert with over 25 years of experience in business and digital strategy. She owns four successful digital product brands with more than 15,000 students, including HobbyScool and her personal brand, DestiniCopp.com.
She is a former college marketing professor turned online entrepreneur, a devoted craft enthusiast, and a very enthusiastic tennis player. Destini is also the host of The Creator’s MBA Podcast and author of the best-selling book Launch Your Online Course Business in 90 Days or Less.
Her goal is simple: to help you turn what you already know and love into income using straightforward, beginner-friendly strategies.
LOVE NOTES FROM CLIENTS
Curious what it’s like to work with me? These notes come from real clients inside the Part-Time Passion Club and my other programs—sharing their wins, breakthroughs, and growth.
💥 Fast Action Bonus: Meet Your Hobby-to-Income AI Support Team
Get expert-level help 24/7from product ideas to sales pages
You don’t need to figure it all out alone.
When you join the HobbyScool Part-Time Passion Club, you’ll get access to your very own AI-powered support team, ready to help you turn your ideas into income in a fraction of the time.
Whether you’re stuck on what to teach, overwhelmed by sales copy, or unsure which tools to use… your Hobby-to-Income AI Team is here to guide you, step by step.
💡 What You Get Inside the AI Support Team:
🧭 Ivy — The Idea Assistant
Ivy helps you choose the perfect first product to teach—based on your passions, skills, and what people are already asking you for.
Ask Ivy:
• “What’s a good beginner workshop I could teach based on my hobbies?”
• “Help me brainstorm a few course or guide ideas.”
🎯 Clara — The Clarity Coach
Clara helps you define exactly who your product is for and how to talk about it in a way that makes them say “That’s what I need!”
Ask Clara:
• “Who would benefit most from my printable planner?”
• “How should I describe my audience’s struggles on a sales page?”
💡 Rae — The Roadmap Coach
Rae helps you go from idea to product, outlining what to teach and how to deliver it—without overthinking or overbuilding.
Ask Rae:
• “Help me outline my 3-part email mini-course.”
• “What should I include in my printable guide?”
📝 Nina — Nurturing Sales Coach
Nina turns your idea into a complete, beginner-friendly sales page using the PAS method (Problem → Agitate → Solution).
Ask Nina:
• “Write a sales page for my $27 workshop.”
• “Help me explain the benefits of my printable product.”
🧰 Tessa — The Tool Guide
Tessa recommends the simplest tech tools to launch your first product or email list—no website or fancy setup required.
Ask Tessa:
• “What tools do I need to host a live Zoom workshop?”
• “How can I sell a digital download without a website?””
Join the HobbyScool Part-Time Passion Club Today
Transform Your Hobby Into Income In Just 5 Hours Per Week
Lifetime Access
Lifetime Access — One-Time Payment of $197
The Part-Time Passion Club is now a self-paced course with lifetime access to every lesson, training, template, and resource inside the program. Learn at your own pace, revisit modules anytime, and build your hobby-based business step by step.
Here’s What’s Included:
✅ Full Part-Time Passion Course Curriculum
Step-by-step lessons that walk you through choosing your offer, building your email list, creating your product, and making your first sales.
✅ On-Demand Training Vault (Value: $499)
A library of practical, self-paced trainings on digital products, list growth, systems, content strategy, and more. Start any module anytime.
✅ Private Podcast: Learn on the Go (Value: $97)
Short, practical audio lessons that help you learn while you drive, walk, or craft. This is a listening-only library for self-paced learning.
✅ Hobby-to-Income AI Support Team (Value: $297)
Five AI assistants to help you brainstorm ideas, outline products, write simple sales copy, and choose beginner-friendly tools.
✅ Newsletter Profit Club Collaboration App (Value: $499)
Access an automated creator-to-creator collaboration tool that helps you find aligned partners and grow your email list faster.
✅ Lifetime Access
Learn anytime with no deadlines. Revisit lessons whenever you need clarity or inspiration.
One-Time Payment: $197
- Pay once. Access forever.
- No recurring fees
- No contracts
Perfect for creators who want a clear roadmap and the freedom to learn on their own schedule.
Frequently Asked Questions
What exactly is included in the HobbyScool Part-Time Passion Club?
You’ll get lifetime access to the full Part-Time Passion curriculum, including step-by-step lessons, templates, and the complete on-demand training vault.
You’ll also get access to the listening-only private podcast library, the Hobby-to-Income AI Support Team, and the Newsletter Profit Club Collaboration App.
Everything is fully self-paced and available to you immediately after purchase.
How much time do I really need to commit?
This course was designed for busy people. Most students spend 3–5 hours per week moving through lessons and taking action.
But there is no deadline. You can go as fast or slow as you’d like.
Is there any coaching or support included?
No. This is a fully self-paced course with no live calls, Q&A submissions, or coaching access.
You will have:
- Lifetime access to all lessons
- Lifetime access to the private podcast library (listening-only)
- Access to the AI Support Team for brainstorming and implementation help
Who is this program for?
This program is for hobbyists who want to teach what they know and earn income without turning their passion into a full-time job.
It’s perfect for you if:
- You’ve developed real expertise in your hobby.
- You enjoy helping others and want to teach what you know.
- You can commit 5 focused hours a week to build something meaningful.
- You want to create digital products instead of selling physical goods.
This is especially ideal for people who:
- Love explaining their hobby to others and seeing them succeed
- Want to scale their impact beyond one-on-one teaching
- Dream of passive income but don't want their hobby to become a stressful obligation
- Have valuable knowledge in areas like crafting, art, music, photography, gardening, cooking, DIY, collecting, or any other teachable hobby
- Prefer the idea of selling their expertise rather than physical items
This is NOT a good fit if you:
- Want to sell physical products or handmade items
- Can't commit 5 hours per week to building your business
- Aren't interested in teaching or creating digital content
- Expect overnight success without putting in consistent effort
What if I'm just getting started?
This program is designed to meet you where you are. Whether you're just beginning to think about monetizing your hobby or you're ready to scale existing offerings, our step-by-step guidance will help you move forward. Many successful members started from scratch!
How quickly can I expect to see results?
Many members see their first wins—like creating their first product, attracting their first email subscribers, or making their first sale—within 30–90 days of consistent action. Results will vary, but you'll have everything you need to succeed.
What if I'm not tech-savvy?
Don't worry! We break down all technical aspects into simple, manageable steps. Our resources include detailed tutorials and templates designed for beginners. Plus, you can always ask questions if you get stuck. Many of our successful members started with basic tech skills.
What kind of hobbies work well with this program?
Any hobby you can teach or turn into a guide! Crafting, painting, DIY, sewing, gardening, music, photography, cooking, journaling, organizing, even niche collecting—it all works. If people ask you how you do what you do, you can build a business around it.
What is the refund policy?
All sales are final and non-refundable. Because you get immediate access to the full course, all trainings, and all included bonuses, we do not offer refunds for any reason.
If you have questions before purchasing, feel free to reach out to support@hobbyscool.com and we’re happy to help you make the best decision for your needs.
Still have questions?
Feel free to reach out to Destini at support@hobbyscool.com.
Join the HobbyScool Part-Time Passion Club Today
Transform Your Hobby Into Income In Just 5 Hours Per Week
Lifetime Access
Lifetime Access — One-Time Payment of $197
The Part-Time Passion Club is now a self-paced course with lifetime access to every lesson, training, template, and resource inside the program. Learn at your own pace, revisit modules anytime, and build your hobby-based business step by step.
Here’s What’s Included:
✅ Full Part-Time Passion Course Curriculum
Step-by-step lessons that walk you through choosing your offer, building your email list, creating your product, and making your first sales.
✅ On-Demand Training Vault (Value: $499)
A library of practical, self-paced trainings on digital products, list growth, systems, content strategy, and more. Start any module anytime.
✅ Private Podcast: Learn on the Go (Value: $97)
Short, practical audio lessons that help you learn while you drive, walk, or craft. This is a listening-only library for self-paced learning.
✅ Hobby-to-Income AI Support Team (Value: $297)
Five AI assistants to help you brainstorm ideas, outline products, write simple sales copy, and choose beginner-friendly tools.
✅ Newsletter Profit Club Collaboration App (Value: $499)
Access an automated creator-to-creator collaboration tool that helps you find aligned partners and grow your email list faster.
✅ Lifetime Access
Learn anytime with no deadlines. Revisit lessons whenever you need clarity or inspiration.
One-Time Payment: $197
- Pay once. Access forever.
- No recurring fees
- No contracts
Perfect for creators who want a clear roadmap and the freedom to learn on their own schedule.
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